Monday 25 January 2010

University of Facebook

Anybody who has been on Facebook in the last few days cannot have failed to notice the massive increase in groups desperate for new members, eager to increase their numbers.

This is not simply due to the number of sad, shy, anti-social teenagers who long to have their life acknowledged via the power of social-networking, but can actually be related to graduates attempting to 'win' themselves an internship.

Saatchi & Saatchi have decided to award successful candiates with a summer scholarship, through a series of challenges described on the group page as 'The Apprentice meets Big Brother' (although I think we all know nothing could even compare to the current BB). The first of these challenges was to create a Facebook group, and then get lots of people to join it. The highest 50% of the groups made are allowed to take part in the second challenge.

Whilst this is all very interesting and oh-so-modern, it's also darned annoying. My entire Facebook news feed is filled with 'John Smith has joined the group 'If this group gets to 1,000,000,000 members then I will sky dive from a helicopter made from the fingernails of A-List celebrities, without a parachute, with at least three members of the Royal Family", and so on and so forth.

And where does it end? Will CVs only be accepted if they are recited (oh so beautifully) by Stephen Fry, with a million hits on YouTube? Will all job interviews take place on Stickam? Will degrees be given out via Twitter?

Who knows? All I can say is, thank God I have Broadband.

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